For the brands you are building

What a trademark alert tells you

A source-linked historical trademark example: why a record surfaces, how to check it and when to dismiss it.

An exact name match can still be irrelevant.

This example uses a real historical public record: NIKE, U.S. application serial 74624334. It appears in an official USPTO proceeding document with a 2021 TSDR snapshot. Consult the current TSDR record for current information.

This is an explanation of the matching method, not a customer alert or a replay of a production scan. We do not claim this record is new, opposed by a customer, or evidence of infringement.

Walk through the decision

Interactive example — no account records are changed

Watched text: NIKE → record: NIKE

Serial 74624334 · Exact name match

The name matches exactly. That establishes a text match, not a conflict. Check ownership, goods and services, dates, and the current record before deciding whether it is relevant.

If the filing belongs to your own company, use company identities to identify it as affiliated. If it is otherwise irrelevant, you can dismiss it in your account.

Example dismissed.

Dismissal organizes your review queue. It does not change the USPTO record or establish a legal conclusion.

What to take to an advisor

  • The source record and its serial number.
  • The names that matched and how the candidate was found.
  • The goods, services and classes involved.
  • The filing status and relevant dates, checked against the official record.

TrademarkWatch presents source-linked details and AI-assisted explanations. Those explanations can be wrong. We do not currently offer a downloadable evidence package or a legal opinion.